John began his real estate career working with a large Chicagoland brokerage. While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline. John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents, and local expertise. John founded john greene Realtor in 1976, with a vision for the company captured in the tagline “A Better Way”. John saw a natural progression to land sales shortly thereafter. john greene Realtor, john greene Land, and eventually john greene Commercial all became household names in the real estate industry.